East London Women’s Rugby Club scores help from RBS

personal training london rugby fitness

Neil Rudge (front row, right) presents the RBS sponsorship cheque to East London WRFC Chairman Dave Thomas (front row, left), Fiona Pocock Head Coach and the ladies team

January 2013 – East London’s newest women’s rugby club has received financial sponsorship from The Royal Bank of Scotland as it looks to capitalise on increased interest in the sport from the local community.

The club, East London Women’s Rugby Club (EL WRFC), is based a stone’s throw from the Olympic Park in West Ham and was started in 2012. Run by Dave Thomas, chairman of The East London Woman’s Rugby Football Club, and Fiona Pocock, England international rugby star and now coach of the new women’s team, it shares its ground with its male counterpart, East London Rugby Club. The club has long been connected with promoting equality in sport and giving back to the community and was the base of the world’s first openly gay and bisexual friendly rugby team – The Kings Cross Steelers.

Interest in women’s rugby has gained momentum in recent years – thanks in no small part to the success of Pocock’s England team – and is one of the fastest growing participation sports in the country. The RFU, governing body of rugby union in England, says that more than 13,500 women and girls now play ruby regularly – an 87% increase since 20041. With woman’s rugby confirmed as an Olympic event for 2016, EL WRFC is hoping to help grow the game’s popularity among young women in the heart of London. With 25 members already on the books of the club, the money from RBS will be utilised to purchase new equipment and help promote the side as well as raise awareness of the game among the local community.

Fiona Pocock, head coach of EL WRFC, said “I obviously love the game of rugby and am privileged to play for my country. It’s a fantastic sport for a number of reasons. It helps with your health, your self-belief and your self-discipline as well as much, much more. I jumped at the chance to work with Dave and coach the girls here. It is something I’ve always wanted to do, and it wouldn’t have been possible without the funding from RBS. The main focus for us right now is to grow the club’s numbers, to give the chance to women from all walks of life, from right here in West Ham, to those working in The City. We feel it is important to make rugby accessible for as many women as we can. Local universities have already provided a number of new joiners and with the help from RBS and the local council, I’m proud to see the club and the game continuing to grow.”

Dave Thomas, director of health and fitness business The Foundry and a trustee of the rugby charity School of Hard Knocks, a social inclusion scheme that uses the game of rugby to teach participants crucial life lessons and core values, has seen first-hand how sport can help a community, he commented; “Having played rugby all my life, I’ve been part of many teams throughout the UK, and with my previous work with School of Hard Knocks, have seen how much good the game can do for a community. As soon as this opportunity arose, I got in touch with Fiona and with the financial help from RBS we began this journey to help women play a sport we believe is not just fun to play but teaches you valuable skills that can be utilised in everyday life. We are absolutely delighted that RBS have chosen to support our ambitions – without them none of it would be possible.”

The RBS involvement was spearheaded by Neil Rudge, Managing Director, London Client Coverage who said; “Rugby has always been a sport associated with the bank, given our sponsorship of the 6-nations, but we are always looking for ways to help local communities and rugby clubs are a fantastic way of doing so. The team at EL WRFC are the sort of passionate individuals who we love to work with. They share our goal of giving back to local people who may not have the opportunities available to others. Not only is the club situated in the centre of Olympic territory, but being so close to the City – a place where open sporting fields are so difficult to come across – it is a fantastic place for people from diverse walks of life to come together and participate in a healthy atmosphere. We are absolutely thrilled to be helping the women’s game in the area, to be working with the club and with Fiona, and we are excited about the club and the sport in general continuing to grow.”

End

Notes to editors:

  1. Stats taken from official website of the RFU http://cms.rfu.com/takingpart/choose_play/womenandgirls

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A healthy outlook is for life, not just for Christmas

With New Year resolutions around the corner Foundry Director Dave Thomas looks at the preoccupation with constantly improving our physical shape and discusses whether this can be detrimental.  We also share a wonderful client success story 

The Rise of the Body Composition Expert

Phyical Obsession

At what point does physical obsession contradict health goals?

The current fixation in the personal training industry is with ‘body composition’ and it’s not hard to see why. Our quick fix culture wants immediate results, we are bombarded with carbon copy physiques in the media and as trainers we know before and after pictures are the shop window to our business. We are also an industry populated with bodybuilders and fitness models. There is absolutely nothing wrong with either of these groups as it takes unbelievable commitment and work to compete in these activities, however it also takes an obsessive preoccupation with the physical aesthetic. Very few clients will ever have the potential or opportunity to show this level of commitment.

At The Foundry we are sportspeople first and foremost. As such we often find our core values differ to others in the industry. Take a quick look at our testimonials and you’ll see international sports people, Olympic gold medallists, world champions and leading fitness professionals and coaches. You won’t see many celebrities or models. A cursory glance at social media will tell you this is an industry which spends half its time criticising other trainers’ physiques, whose members have topless profile pictures on their business profiles and which, worst of all, actively belittles the very people it’s supposed to help, all in the name of ego. If we treat our potential clients like this is it any wonder society is so dismissive of anyone who doesn’t confirm to a physical ideal? We then top this off as a collective by creating completely unrealistic expectations through the use of performance enhancing drugs and photo-shopped pictures.

The Foundry Philosophy

As I have said before, “Size is not a component of fitness”. Our job is not to judge our clients’ goals but it is also not a trainer’s job to project their/society’s physical ideals upon clients. We can help people change their shape to feel better about themselves, benefit their health, play with their children, improve their sporting performance and (I say this with no hyperbole) extend their life. But we should also recognise that being slightly overweight or unable to put on significant muscle mass is not prohibitive to these goals. In fact several studies have demonstrated that carrying some padding as we age is correlated with longer life and better health. I know I would much rather my clients were fitter and fatter than thin and unfit.

Take a look at our transformation pages and you’ll see we have many clients who have achieved quick and dramatic results. We don’t populate our website with these pictures (we have 100s we haven’t published yet) because they do not always explain the context. They are a strong visual sales tool which inevitably elicits an emotive response, however it’s not always realistic or ethical to recommend that this is what every client should aspire to.  (We’ve often had to refer people to our affiliate psychologists before commencing training as it would be unethical to ignore the underlying reasons for wanting to change their body shape.) This is why we try to include such transformations as blog posts or with a write up explaining our clients’ motivations, whether just wanting to look good on the beach or training for a wedding, a photo shoot, an approaching sports event, rehabbing an injury or suffering from a serious illness. Our role as a coach very rarely finishes once these photos have been published.

Which is the perfect link to showcase the 2012 Foundry transformation of which I am most proud. I was very cautious about not exploiting this story to shout about our company but I felt it was a very powerful example with which to make a much wider point.

A Remarkable Story

Personal Training LondonMeet John. 4 years ago he was a young sporty individual with whom I had played rugby for many years. John was such a good athlete that in 2009 he ran the infamous 150 mile Marathon de Sables through the Sahara desert. In doing so John raised several thousand pounds for charity but also nearly became one of its victims. After completing the race he suddenly fell very sick with Guillain–Barré syndrome. This is a rare disorder in which a person’s own immune system damages their nerve cells. John ended up paralysed in ICU.

The first thing to highlight is the amazing treatment he received from the often maligned medical profession, in particular at The Royal London Hospital in Whitechapel. I visited John and despite being his usual chipper self it was clearly a traumatic and difficult experience. He eventually made steady progress and with the support of his neurological physiotherapist and his family and friends he moved first to using a wheelchair, then crutches and finally ankle supports.

This is where we come in. I was very impressed with the tremendous progress he had made but at this point John was feeling a little down about hitting a plateau. He has permanent nerve damage in his lower legs which means he cannot dorsiflex his feet (lift them towards his shins). This means he is unlikely to ever be able to participate in many of the sports he used to.  It would have been very easy to give up and settle at this stage but after lunch one day we made a plan to take his training to the next level…from rehabilitation to performance.

John initially started working with the brilliant team downstairs at The Foundry: Victory Health & Performance.  Here he had regular sessions with rehab director Nell Mead and the sports therapy team who are absolutely essential to our clients’ success and are amongst the most principled therapists I know.

It’s always interesting deciding who clients should train with, however I realised Fiona Pocock, our resident England rugby international, not only had the patient personality for the job but also the requisite personal experience after rehabilitating herself from a career threatening 20 month injury.

Like many clients John also wanted to drop some weight, particularly as he’d been in great shape before his illness. Initially however there was the job of relearning individual muscle contractions so we all agreed body shape would not be a main goal. When I saw John’s first workout with Fiona in May, the primary work sets were gentle one leg knee bends using a squat rack for support.  From there to now has been nothing short of astonishing.

With careful guidance and reassurance from Fee and Nell, John has not only made remarkable performance gains but also dropped several kilos of body fat. This incredible story conveniently saw him deadlifting over 50kg for reps in November, just before I decided to write this article. 3 years ago he was paralysed. I have been humbled by the hard work Fiona and Nell put in with John, the brilliant medical team who helped him initially and also his excellent commitment to continually refusing to accept his circumstances.

So how does this fit in with your New Year resolutions?

If you want to look like a fitness model in 12 weeks we can help you, as can the majority of excellent personal trainers out there, because despite what the industry tries to convince you with hormonal based supplement plans, renaming age-old workouts and pseudo-science aplenty, the truth is that the key to getting the kind of impressive transformations which training websites have is mostly down to choosing the right client: one who is prepared to follow some form of strict nutritional intervention and a challenging training regime and who can manage this commitment around their current lifestyle and circumstances. Not everyone can do this at every point of their lives and this is a reality which should be embraced.

However if you also want to achieve something truly remarkable, be it patiently spending a year gaining the flexibility to squat, (another article coming soon) running up the stairs without being out of breath, or deadlifting 50kg 6 months after you couldn’t bend your knees, and still drop a few lbs then please give us a call.

Supporting And Developing Women’s Rugby

Fee gains a full page spread in local magazine “The Wharf”

How many independent personal training companies do you know that help develop grassroots sports and sponsor a local team?

After much talk during the London Olympics about its legacy, particularly within the Olympic boroughs, we decided that it was time put something back into our local community to encourage greater participation in sport.

Lo and behold, an opportunity arose where a local team, with no funding, needed help. We decided to get involved and offer sponsorship through the provision of coaching and the development of their public profile.

We are therefore excited to announce that Fee Pocock, Foundry Personal Trainer and England Rugby International, has agreed to join East London Women’s RFC (ELWRFC) as Head Coach for their inaugural playing season.

ELWRFC is the first women’s rugby team in Newham and, with rugby sevens being introduced to the Olympics in Rio 2016, there could not be a better time to encourage greater participation in the women’s sport, which until now has been widely ignored in the local area

As well as her first hand experience of playing at the very highest level in the sport, Fiona brings wide experience in strength conditioning and injury prevention for rugby to the club, as well as her passion for the sport.

If you want to find out more about ELWRFC or would like to join the team and be coached by Fee, please email her directly at fiona@foundryfit.com .

And, for those of you who are already playing as part of a rugby team and wished you could take part in her coaching sessions…. watch this space!

One week in at Foundry:east, our elite performance gym in East London

We’ve decided to go old school with an 80s montage to give you a snapshop of our first week at Foundry:east. Read more on the inside scoop from Foundry Director Graeme below. We hope you enjoy watching this as much as we enjoyed making it!

 

Seven days in and finally the ‘new car smell’ is starting to fade a little, along with the shine on all our brand new IWF approved Werksan plates, barbells, and heavy duty lifting racks. Foundry:east is open, albeit non-officially in the style of a super trendy Shoreditch bar. Our first clients are through the door and enjoying the perks of being one of our ‘Founder’ members, inclusive classes, workshops, and coaching from our expert team.

A bit like peeling back the wallpaper in my old Victorian terrace, more jobs are appearing with each day that passes. Sorting our membership systems, dealing with equipment hiccups, ordering all those little things we forgot about, and getting to grips with taking on new team members to help deliver our various classes and courses. However, the main thing is that our new members are loving it, here is what a few of them had to say after our first Saturday Furnace group training session of sled drags, prowler pushing, farmers walks, squats, presses, and much more:

Rebecca Ball : Just headed home after another amazing session with the chaps at foundry:east. Highly recommend!

Alexa Mason ‏: S&C fans must check out the new @FoundryFit training facility at West Ham. Just did a fab, brutal circuit inc. tyre flips, prowlers & sleds.

Kate McIntyre : Just had my first taste of strongman training at the new Foundry East. Tyre flipping, pushing and pulling, you name it we did it.

James Murphy : The Foundry have pulled out all the stops with their state of the art facility, Foundry:east, only a stone’s throw away from the Olympic stadium. The facility is second to none and the strongman clases are awesome – perfect for anyone serious about training.

We’ve already been helping rugby players with pre-season work, powerlifters to learn olympic lifting, rowers to get faster, and some of our new female members to squat a bit differently from their body pump class, and that’s just in week one! For several of us it is a great opportunity to get into a different training environment and putting to work some of the best training equipment available anywhere in London.

We will be having our official launch party in just a few weeks on October 11th, and if you act fast you can still get on board with one of our exclusive Founder memberships. Our schedule of regular weekly classes and courses kicks off at the start of October and will increase through 2013. Already we have confirmed two workshops with The Strength Academy covering kettlebell training and olympic weightlifting. Please follow the links for more information

Don’t forget you can find us on Facebook and Twitter to keep up to date with what’s happening and if you’d like to experience the benefits of training with elite coaches in the kind of high level training facility normally reserved for professional athlete, contact george@foundryfit.co.uk

Rugby Fitness

 

The Foundry

presents:

“Pre-Season with the Professionals”

 

IN ASSOCIATION WITH:

School of Hard Knocks Rugby            rugby preseason training Andy Titterrell Strength and Conditioning

 

As one of the leading personal training, sports conditioning and rehabilitation facilities in London we have decided to launch a brand new rugby experience enabling everyone to learn from and train with professional rugby players and coaches at an affordable price.

  • Find out how fit, strong and fast you are with top end fitness testing.
  • Discover top training tips to increase your speed, strength and power with technical weightlifting and powerlifting sessions.
  • Learn and try professional conditioning exercises utilising sleds, yolks, farmers walks, chains and equipment you won’t find in ordinary gyms.
  • Meet, learn from, and play with legends of the game.
  • Experience the challenges and hear the stories from The School of Hard Knocks coaches and participants of the Sky Sports television programme.
  • Improve your performance and skill set with the unique training tool Cage Rugby.
  • Learn proven injury prevention and recovery techniques to protect yourself and extend your playing career.
  • Hear the very latest nutritional advice for performance.

Our first Pre-season with the Professionals”  rugby training day will take place on Saturday 18th August at the new sports performance facility Foundry:east; an elite new training gym, 3G astro pitch and with over 150,000m2 of outdoor space in East London. Attendees of any gender and ability will be trained and treated as professional rugby players under the watchful eyes of our experts, who have performed at the highest level of their respective fields.

 

Andy Titterrell Strength Training        Chris Chudleigh rugby      Fiona Pocock Rugby

  • Former British and Irish Lions, England rugby player and Strength Conditioning Coach Andy Titterrell
  • Head Coach of England 7s, Ben Ryan
  • Head coach of Sky Sports School of Hard Knocks Programme Chris Chudleigh
  • England Elite Ladies Player and Physical Preparation Coach Fiona Pocock
  • Former Performance Nutritionist for Newcastle Falcons, current Performance Nutritionist for West Ham FC Academy and writer for FindRugbyNow Chris Curtis Chris Curtis
  • British Powerlifting Champion Evelyn Stevenson
  • Other well known coaches and players from elite rugby, sport and physical preparation tbc.

COSTS:

*A charitable donation from all tickets will go to The School of Hard Knocks Charity.

*Early bird expires 20th July

  • Standard ticket – £95 per ticket (inc VAT) Early bird standard – £85 per ticket (inc VAT)
  • Team bookings of 4 or more  – £85 per ticket (inc VAT) Early bird group booking of 4 or more – £75 per ticket (inc VAT)

For more information about the event  on 18 August 2012 and to book one of the limited places please go to http://rugbyfit.eventbrite.co.uk or contact Dave Thomas at dave@foundryfit.com

 

a brand new fitness experience enabling everyday people to train alongside professional athletes and top industry experts

Introducing The Nemesis Dress

As a source of objective proven research-based information, the articles on The Foundry’s blog are incredibly insightful. Unfortunately, as a non-trainer, this leaves my potential contribution somewhat minimal, the knowledge equivalent of a raindrop in a 30 litre butt of water (the impact of the hosepipe ban on my vegetable garden has really been on my mind recently).

However, I do have one weapon in my artillery over and above the rest of the Foundry team… I am just like every other client.

I am not a competitive athlete or personal trainer. I don’t train others for a living. I know how to hide my wobbly bits on “fat days” and there are many pleasures I enjoy (blame my previous years of hedonism in PR) that are contrary to a healthy lifestyle.

Having trained with Fee Pocock over the winter to improve my upper body strength for my aerial circus course (amazing by the way… you MUST do it), my current goal is simple: to look great for the summer season.

fat loss london personal training

ND in all its glory

With a stream of weddings just around the corner, the not inexpensive dress I hastily bought in the winter sales will come into its own… providing I sufficiently streamline my midriff and lower half. Believe me when I say that this beautiful dress, floor length but unforgiving, is my nemesis – to be forever known as Nemesis Dress (ND). There is no room for error… it will either look amazing or damn right awful, and the final result is down to me.

A lesson I recently learned (from Ed Reeves, our recent Men’s Health transformation) if you can’t do it on your own, make yourself accountable to someone else. Knowing I have insufficient willpower, I have put my money where my mouth is and straight into the hands of our experts - Sarah Lindsay and Fee Pocock – who are tasked with keeping me on track.

It’s a killer combination: Sarah will be focusing on body composition – nutrition and twice a week weight training – and Fee will be looking after my metabolic conditioning, rehab (for a recent shoulder injury), flexibility and movement.

To be honest I’ve been lucky in the gene pool and never had serious issues with weight, weighing in at no more than 55kg at my heaviest (those student days of Smirnoff Ice and Dolmio’s stir in pasta seem a lifetime ago). I would certainly not go so far as to say that I’m genetically gifted but I’ve got a good base from which to start. Over the next few weeks, I will talk to you from a purely subjective yet honest point of view on what it is really like to change your lifestyle for that quick body transformation.

Having heard how Sarah and Fee have previously achieved results with clients, I already have an idea of what’s coming my way. Sure… it’s easy to cut carbs, dairy, sugar, alcohol for the short term… what’s the big deal??? Just eat lots of meat, fish, green vegetables and nuts. Well, nothing at all, except I am half Swiss and a cheese-oholic, but more of that later. And what about the cheat meal? That’ll be my saviour… oh I forgot, I’m not entitled to one, I have to earn it first.

My ND programme started on 3rd May. Weighing in at 52kg, my initial 12 site caliper measurements totalled 160mm with an estimated body fat around 17.2%.

D-Day is Saturday 2nd June. So that’s one month to get myself ND ready. Week One objective: to eat clean. My head says “What’s the fuss? It’s just a week”; my belly says “Cheesecake”.

Looks like it’s going to be a long week….

Ten Tips of Christmas: Tip 6

Escape the madness through exercise!

SEE BELOW FOR TODAY’S SPECIAL OFFER FOR TODAY AND TODAY ONLY AT SHOP @ THE FOUNDRY

Christmas is here and I can imagine your thoughts are similar to mine:

  • “How do I get out of yet another conversation about the ‘good old days’ with the elders?!”
  • “Will the kids ever get tired and calm down?”
  • “How do I stop feeling so guilty from eating my body weight in cheese balls?”
  • “When can I sneak off and do a workout without the elders and kids noticing?”

The answer is simple – TIMING!

Christmas is a time where shared pleasure and joy are vital for success, any disruption to the ‘joy balance’ can have dramatic consequences. I remember one Christmas my dad came home from walking the dog ten minutes late and therefore, in my mother’s opinion, “ruined” dinner. It’s safe to say that the dog ate better than my Dad on that occasion. Everything is reliant on timing and balance at Christmas; get these right and you’ll be full of joy.

And then there’s all those fun activities involving cards, trivial pursuit and the endless explanation of the rules. Amongst this, I bet it’s pretty tricky fitting in an epic workout in with even more fun activities such as chess with Granddad, helping Mum with cleaning up whilst keeping Grandma at bay by pretending her ‘help’ is really appreciated!

So, how does one manage to do any exercise during this joy-disaster seesaw? (And no, chess does not constitute as exercise unfortunately… Twister might though!) Well, I have a few tips for you and hopefully that seesaw will stay level:

Step 1

Wait until all house guests are all sat down comfortably, beverage in hand, and TV on.

Step 2

Leave the room full of goodies – aka mince pies, sugar mice and cheese balls.

Step 3

Close the door to the sound of Grandma complaining ‘under her breath’ to Granddad that the turkey was too dry for her liking!

Step 4

Turn the stereo from “Do They Know It’s Christmas” to something a little more inspirational.

Step 5

Enjoy the following workout and be at one with yourself again!

Fee’s Workout – “Refill your mind, body and soul with Christmas Cheer”.

I predict we will all struggle to get to a gym/park due to the imminent snow that will undoubtedly destroy everybody’s plans to leave the house, so here is a workout for you to try at home. You’ll notice that there are no fancy pieces of equipment here (except the TRX/suspension trainer if you have one) so everybody should be able to follow this without difficulty.

 

  • Body weight deep Squats (3×10)
  • Slow Press Ups (3×10)
  • Plank with alternate leg raise (3x45s)

 

  • Single Leg Dead Lift (3×8 each leg)
  • TRX Rows/Broom Handle Rows (3×10)
  • TRX Rolls Outs/Walk outs(3×10)

 

  • High Box Step Ups (or pouffe tramples if equipment allows!) (3×8 each leg)
  • Mountain Climbers (3x30s)
  • Glute/Hamstring Bridges (3×8 each leg)

 

Seasonal stresses are hard work as it is – so why not use exercise as a cleansing piece of ‘you-time’ to escape the madness. It is a clinical fact that exercise can significantly increase energy levels, mood, and self-esteem; so why should this stop at Christmas? You’ll be amazed at how joyous this will make you feel! – you’ll have Yuletide bells ringing Inside and Out!

So after the workout, get back in that living room and continue with the ‘effortless’ flow of light-hearted banter, hugs and LOLs (Lots of Laughs for those oldies who aren’t up to speed with social media!).

Fee’s Top Tinsel Tips for a Tip-Top Time

  • Remain Calm!!
  • Put that very expensive vase DOWN!
  • Reassure the elders that you will return in half an hour and not to panic.
  • Spread the word of your amazing exercise experience to the able-bodied folk.
  • Pretend that the red glow and huge grin are a result of the 10 pairs of socks you received as presents.

Merry Christmas!

Fee Pocock, Foundry Trainer and England International Rugby Player

Special offer at Shop @ The Foundry for today only

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Visit us in store or order via email at info@foundryfit.com or call 020 3417 0469 today.