You’ve probably seen them; late night infomercials for the ‘Mighty Ab-smasher’ and dubious before and after pictures on personal training websites where clients have not only shaved and oiled their torsos but also have conveniently developed new hair styles, discovered a lighting studio and professional photographer in 12 weeks and sometimes appear to have actually successfully had a head transplant. We use the same crappy lighting, let clients do whatever they want to their chest rugs and never, ever touch anything up.
Bob lost 10 lbs by putting a bag on his head.
As you may well have figured out by now; we’re not the narcissistic, quacky type here. We like our transformations to be about real people and real results without the hyperbole. There’s some good reasons for this: Firstly the truth will always out; secondly no one likes a pushy oversell filled with buzz words (as someone who has spent many years in sales and marketing roles I know this from painful experience) and finally, if we can’t deliver on what we promise we’ll be giving a lot of refunds. Also there is already far too much attention on the aesthetic in our industry without acknowledging many of the health, fitness and sporting achievements of our clients. You can hear from some of our amateur rugby clients about what really motivated them to train.
So we’ll let the ego-maniacs battle it out for title of the best of the best and we’ll plod along quite happily making hundreds of clients very happy with value for money, honesty and integrity. Nothing ultimately speaks better about the success of a company than its client retention and feedback in relation to its finances; The Foundry would appear to be in very rude health.
Today’s transformation is a good indication of what’s achievable in 10 weeks following a Biosignature Modulation Programme and Nutritional Consult once a week. We recommended a training programme for Mike, which he followed on his own as he was already a dedicated trainer, but his results were almost as impressive as many of our clients whom we train in conjunction with Biosignature programmes so well done Mike! What’s also important to note for the uninitiated is that despite there being a large body fat change and weight loss, there was a minimal difference in lean mass as Mike wanted to retain as much lean mass as possible. (Lean mass means muscle, water and bone). Bare this in mind when charting your body composition and DO NOT trust the scales alone!
10 week body tranformation
Before
Weight 83.5kg
Body Fat 18.6%
Lean Mass 68kg
After
Weight 77kg
Body Fat 12.3%
Lean Mass 67.5kg
If you’re interested in how you can make positive changes to your body composition, email Rhiannon@foundryfit.com today to book in a free consultation.
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